Cook receives a $125 million year-end bonus

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Cook received a $125 million year-end bonus. At the online Apple shareholders meeting held on February 23, Apple shareholders voted to approve the compensation plan for Apple’s executives, including CEO Tim Cook’s compensation plan. The document shows that Cook’s overall compensation has increased by 28% in 2020, reaching US$14,769,259. This includes a base salary of 3 million U.S. dollars, a performance reward of 10.731 million U.S. dollars and other subsidies of more than 1,038,200 U.S. dollars.

The stock package plan for Cook is that if Apple reaches certain performance goals, the plan will give him 1 million new shares. According to this plan, Cook will be rewarded with 1 million Apple shares. If calculated according to the closing price of US stocks on February 24, this year-end bonus is worth $125 million.

Previous data showed that in the 2018 fiscal year ending September 29, 2019, Cook received $3 million in compensation, $12 million in year-end bonuses, and $121 million worth of stocks he received from 10-year stock awards.

Apple’s board of directors stated in a document that from Cook’s role as Apple’s chief executive officer in 2011 to September 2020, including dividends, shareholders have returned 867%.

In the four quarters of 2020, Apple’s dividends distributed to shareholders totaled $14 billion. At the shareholders meeting, Cook said that the company’s dividend will increase.

After experiencing a “roller coaster” in 2019, Apple has fought a beautiful “turning over” in 2020.

In his opening speech at the general meeting of shareholders, Cook stated that despite the global outbreak of the new crown epidemic, 2020 is still one of the bumpiest years in history for Apple. In the past year, Apple launched A number of new products and plans, the sales of the latest iPhone have skyrocketed, Apple Watch is expected to continue to grow, and AirPods Max headsets are very popular…

In terms of acquisitions and investments, Apple has acquired nearly 100 small companies in the past six years, and an average deal is reached every three to four weeks.

It is worth mentioning that yesterday (February 24) was the 66th birthday of Jobs.

On the same day, Cook tweeted to commemorate Jobs. He said that the past year was a year like no other. Multiple factors have caused many people to be forced to “separate”, but technology has brought people together and united in infinite ways. Cook said, “The’legacy’ left by Jobs inspires me every day.”

Since the death of Jobs and Cook took over, questions about whether Apple is still innovative have been endless, and the contrast between Cook and Jobs has never stopped. But it cannot be denied that Cook has made a great contribution to the development of Apple. Although Cook is the successor of Jobs, he is not a product expert. He is good at marketing and controlling costs. Although Cook did not launch a disruptive and innovative product at the IPhone level, he maximized the commercial value of the IPhone and continued to expand into new growth areas to establish an Apple ecosystem.

Cook’s ten years in office are also the ten years in which Apple’s revenue and scale continue to expand.

Statistics show that since Cook took over as Apple’s head in August 2011, Apple’s stock price has grown nearly 10 times, and in 2018 it became the world’s first company with a market value of one trillion US dollars. In 2019, despite the ups and downs of Apple’s market value, it finally achieved a rebound at the end of the year, returning its market value to trillions of dollars, and creating the best market value and price-earnings ratio in a decade.

Apple has returned to the number one quarter of global smartphone sales in four years
After four years, Apple finally returned to the world’s number one smartphone quarter sales.

Gartner’s global smartphone shipment report for the fourth quarter of 2020 released on Monday shows that in the fourth quarter of 2020, Apple’s mobile phone sales increased by 14.9% year-on-year to 79.94 million units, with a market share of 20.8%; Samsung’s sales volume was 6212 10,000 units, a year-on-year decrease of 11.8%, and a market share of 16.2%.

Apple surpassed Samsung to become the number one smartphone supplier in the world. This is the first time since the fourth quarter of 2016, Apple has become the quarterly sales champion

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