Chaplin? Hitler? Amazon broke its brain for the APP icon!

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Amazon APP icon : Just as everyone browses Amazon’s online good prices, Amazon is also scratching their brains for its own APP icon.

The picture comes from WBNG, the copyright belongs to the original author

In January of this year, many netizens opened their mobile phones and found that a somewhat familiar and very unfamiliar APP icon appeared on the mobile phone. It was not until everyone opened the APP to check that it turned out that Amazon quietly uploaded their APP. The icons have changed.

Amazon APP icon
The picture comes from Twitter, the copyright belongs to the original author

The idea of ​​changing the icon was originally good. Although Amazon’s own logo is quite distinctive, it is a bit plain and simple compared to those distinctive logos that can be locked at a glance… So In order to highlight its own characteristics, Amazon changed its white background “shopping cart” APP into this brown background color (representing a carton), blue “bangs” (representing tape), and the iconic hook-shaped smiling face.

Amazon APP icon
The picture comes from itsnicethat, and the copyright belongs to the original author

What I didn’t expect was that the effect was achieved, but it was a bit different from what was expected.
Some netizens said: “Do you think this blue plastic image looks like a mustache, and the entire app looks like the comedian Chaplin?”

The picture comes from theverge, the copyright belongs to the original author

After thinking about it, many netizens said that it really looks a bit like it!
Although it feels like making wedding dresses for others, it seems like Chaplin is not a big deal. Amazon itself doesn’t pay much attention to it, but the following netizens’ brain supplements made Amazon a little angry to vomit blood.
After all, Chaplin is not the only person with the iconic mustache. No, I don’t know who started to complain on Twitter: “Is the new Amazon icon a bit like Hitler?”

Amazon APP icon
The picture comes from Twitter, the copyright belongs to the original author

“Don’t tell me! It really looks like!”
Everyone knows, once you accept this setting, you really can’t go back.
Not only did everyone agree, but some others said that when their parents couldn’t find the Amazon app, they could say “click on that cardboard Hitler” to find…

Amazon APP icon
The picture comes from Twitter, the copyright belongs to the original author

Cry!
Nothing can be like this WWII Nazi leader!
No, just a few days ago, Amazon quietly updated its APP icon!

The picture comes from nbcnewyork, the copyright belongs to the original author

In this version of the design, Amazon changed the original jagged blue tape to a folded corner blue tape, and fine-tuned the iconic smile hook.

Amazon APP icon
The picture comes from Twitter, the copyright belongs to the original author

It’s not like Hitler anymore, right?
I feel that Amazon is also very satisfied. Its spokesperson said: “Amazon is always looking for new channels to satisfy customers. Our new icon allows customers to inspire expectation, excitement and joy when shopping on their mobile phones, just like watching at home. It’s the same when it arrives in our express box.”

The picture comes from Twitter, the copyright belongs to the original author

But sorry!
Netizens said that although it is not so Hitler-like, does it now look a bit like the character Aang in the cartoon “Avatar”?

The picture comes from Twitter, the copyright belongs to the original author

Look at this blue tape. Does it look like the arrow on his head and the iconic smile tick? Does it look like Aang is smiling at you?

The picture comes from Twitter, the copyright belongs to the original author

Some netizens said, do you see the arc of the smile and the smile we express huh have the same effect in the same way?

The picture comes from Weibo, the copyright belongs to the original author

But the most worrying thing is that a netizen said that the new APP is indeed not that like Hitler, but it is not completely different. Specifically, is it not that much like it? It’s 15% worse!

Amazon APP icon
The picture comes from Twitter, the copyright belongs to the original author

“Looks more like a happy little Adolf (Hitler).”

The picture comes from Twitter, the copyright belongs to the original author

Hey! It’s really hard to tune, and it’s hard for Amazon’s designers…


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